Privacy Policy

Last updated: January 2026

Welcome to Lunar Beauty Lab ("we", "us", or "our"). We respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, and safeguard information when you visit lunarbeautylab.com (the "Site"). By using our Site, you agree to the practices described below.

1. Who We Are

Lunar Beauty Lab is an independent beauty content and affiliate website. We publish reviews, guides, and recommendations about skincare, cosmetics, fragrances, and beauty tools. We do not sell products directly. When you click certain links on our Site, you may be redirected to third-party retailers, and we may earn a commission at no additional cost to you.

2. Information We Collect

We collect only the information necessary to operate the Site, improve user experience, and comply with legal obligations.

2.1 Cookies and Similar Technologies

We use cookies and similar tracking technologies to recognize your device and store certain information. The cookies we use fall into the following categories:

Essential cookies: Required for the Site to function properly, including page navigation, security, and accessibility features. These cookies cannot be disabled.
Analytics cookies: Help us understand how visitors interact with the Site, such as which pages are visited most often and how users move through content. We use these insights to improve our content and layout. Analytics providers may include services such as Google Analytics.
Affiliate cookies: When you click on a product link, our affiliate partners (such as Amazon Associates, Sephora Affiliate Program, ShareASale, Rakuten, Awin, and similar networks) may place a cookie on your device. This cookie attributes any qualifying purchase you make to our Site, allowing us to earn a commission. These cookies do not contain personally identifiable information about you.

You may manage your cookie preferences through your browser settings or via our cookie consent banner. Please note that disabling certain cookies may affect Site functionality.

2.2 Usage Data

We automatically collect information about how you interact with the Site, including pages visited, time spent on each page, referring URLs, search terms, clicked links, and similar engagement metrics. This data is aggregated and used to improve the quality of our beauty content and recommendations.

2.3 Device and Technical Information

We may automatically collect technical information about the device you use to access the Site, including:

IP address (anonymized where required by law)
Browser type and version
Operating system
Device type (desktop, tablet, mobile)
Screen resolution and language preferences
Approximate geographic location (country/region level)

2.4 Newsletter Email Collection

If you choose to subscribe to our beauty newsletter, we will ask for your email address. Subscription is entirely optional and requires your explicit consent. We use your email address solely to send you:

New product reviews and beauty guides
Seasonal recommendations and trending picks
Curated affiliate deals and exclusive offers

You can unsubscribe at any time by clicking the "unsubscribe" link included in every email or by contacting us directly. Once you unsubscribe, your email address will be removed from our active mailing list.

3. How We Use Your Information

We use the information we collect for the following legitimate purposes:

To operate, maintain, and improve the Site
To analyze user behavior and enhance our content
To track affiliate referrals and commission attribution
To send newsletters to subscribers who have opted in
To prevent fraud, abuse, and security incidents
To comply with applicable laws and regulations

4. We Do Not Sell Your Personal Data

Lunar Beauty Lab does not sell, rent, or trade your personal information to third parties for monetary or other valuable consideration. We do not share your data with advertisers for independent marketing purposes. The only third parties who process information on our behalf are trusted service providers (such as analytics and email delivery platforms) bound by strict data protection agreements.

5. Third-Party Links and Affiliate Partners

Our Site contains links to third-party retailers, brands, and affiliate networks. When you click these links, you leave our Site and are subject to the privacy policies of those external websites. We are not responsible for the content, practices, or privacy policies of third-party sites. We encourage you to review their policies before sharing any personal information.

6. Your Rights Under GDPR (European Economic Area & UK)

If you are located in the European Economic Area, the United Kingdom, or Switzerland, you have the following rights under the General Data Protection Regulation (GDPR):

Right of access: Request a copy of the personal data we hold about you.
Right to rectification: Request correction of inaccurate or incomplete data.
Right to erasure ("right to be forgotten"): Request deletion of your personal data.
Right to restrict processing: Request that we limit how we use your data.
Right to data portability: Receive your data in a structured, machine-readable format.
Right to object: Object to processing based on legitimate interests or direct marketing.
Right to withdraw consent: Withdraw your consent at any time without affecting prior lawful processing.
Right to lodge a complaint: File a complaint with your local data protection authority.

Our legal bases for processing your data include your consent (for newsletters and non-essential cookies), our legitimate interests (for analytics and site improvement), and compliance with legal obligations.

7. Your Rights Under CCPA (California Residents)

If you are a California resident, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) grant you the following rights:

Right to know: Request disclosure of the categories and specific pieces of personal information we have collected about you.
Right to delete: Request deletion of your personal information, subject to certain exceptions.
Right to correct: Request correction of inaccurate personal information.
Right to opt out: Opt out of the "sale" or "sharing" of your personal information. As noted above, we do not sell personal information.
Right to non-discrimination: You will not receive discriminatory treatment for exercising your privacy rights.
Right to limit use of sensitive personal information: Where applicable.

8. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Newsletter subscriber data is retained until you unsubscribe. Analytics data is typically aggregated and retained for up to 26 months. Cookie data expires according to the lifetime specified for each cookie.

9. Data Security

We implement appropriate technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption in transit (HTTPS), access controls, and regular security reviews. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

10. International Data Transfers

Your information may be processed in countries outside of your country of residence, including the United States. Where required, we use appropriate safeguards such as Standard Contractual Clauses approved by the European Commission to ensure your data remains protected.

11. Children's Privacy

Our Site is not directed at children under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can promptly delete it.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The "Last updated" date at the top of this page will indicate when changes were made. We encourage you to review this policy periodically.

13. Contact Us

If you have questions about this Privacy Policy or wish to exercise any of your privacy rights, please contact us:

Website: lunarbeautylab.com
Email: privacy@lunarbeautylab.com

We will respond to verifiable requests within the timeframes required by applicable law (typically 30 days under GDPR and 45 days under CCPA).